THINK & GROW RICH
I hold onto a copy of Think & Grow Rich like some hold on to an old bible with pages falling out, nearly every line highlighted or underlined in faded inks, so many dog-eared pages that paper clips are now used for the REALLY important stuff.
I go back and revisit Think & Grow Rich every couple months.
I’ve been obsessed with “purpose,” and knowing your purpose, and asking what that means. Napoleon Hill, author of Think & Grow Rich, says you must have a definite major purpose.
“Truly, ’thoughts are things,’ and powerful things at that, when they are mixed with definiteness of purpose, persistence, and a burning desire for their translation into riches, or other material objects.”
Hill continues, “what a different story men would have to tell if only they would adopt a definite purpose, and stand by that purpose until it had time to become an all-consuming obsession!”
I have left jobs, changed careers, and gone back to school, all from focusing on my purpose.
My purpose evolves, as it should, and now it manifests in different ways.
I started with a blog called, Utah Livin’ Large!
That blog evolved into Ogden Outdoor Adventure, which turned into a retail shop, GEAR:30, and a podcast production company, The Banyan Collective.
And now, Ascent Life.
But my purpose of curating, and consolidating stories and articles around topics I’m passionate about remains.
But how does Hill suggest we take our definite major purpose and make a living, or as he puts it, “turn desires into gold?”
He breaks it down: Six Ways to Turn Desires Into Gold
First: fix in your mind the exact amount of money you desire. It is not sufficient merely to say, “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for the definiteness…”)
Second: determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”)
Third: establish a definite date when you intend to possess the money you desire
Fourth: create a definite plan for carrying out your desire and begin at one, whether you are ready or not, to put this plan into action.
Fifth: write out a clear, concise statement of the amount of money you intend to acqure, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
Sixth: read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read—see and feel and believe yourself already in possession of the money.
Hill wrote these steps on page 36 of Think & Grow Rich. The rest of the book breaks down the psychology behind how and why these six steps work, along with wild stories of success.
It’s fascinating. And, a great read.
What is your definite major purpose?
Have you set aside time to consider that question?
If not, here’s your prompt. Let me know what you come up with.
My Mission: help one million people a day become the best version of themselves through living an Ascent Life.
You can help! Refer a friend to subscribe to this newsletter, and receive a 10% discount at the Ascent Life store!
Finally, I treat the meaning of Ascent Life as our own personal journey of becoming the best version of ourselves, discovering what it means to live our own best life, and how that translates to helping others succeed in addition to ourselves.
I’m here to share what I’ve learned in this journey of living an Ascent Life—provide encouragement, resources, and inspiration.
I would love to hear from you!
If you have ideas or feedback to share, just reply to this email. 🙂
Podcast: https://linktr.ee/AscentLife
Merch Store: https://ascentlife-shop.fourthwall.com
Cheers, and here’s to living an Ascent Life! 🚀
R. Brandon Long

Below are my favorite links this week designed to inspire you to live healthy, wealthy & wise.
Note: some newsletter links are affiliate links in which I may earn a commission.
Let’s dive in ⤵️
Personal Growth
“The most famous of all teachers of success spent a fortune and the better part of a lifetime of effort to produce the Law of Success philosophy that forms the basis of his books and that is so powerfully summarized and explained for the general public in this book.
In Think and Grow Rich, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. This book will teach you the secrets that could bring you a fortune. It will show you not only what to do but how to do it. Once you learn and apply the simple, basic techniques revealed here, you will have mastered the secret of true and lasting success.”
What I like about Think & Grow Rich: VIt’s like manifestation 101. Focus intensely on the thing you desire most, burn the ships, work yourself into a white heat of desire, and you shall not fail. That’s the message, and Hill gives plenty of examples. Originally written in 1937, the concepts hold up, and are easily applied in today’s busy world.
Ascent Life Podcast
WHAT IS SUCCESS? Founder & CEO of Biznis Resource, Michael Westover
What does it mean to be successful? The Founder & CEO of Biznis Resource, Michael Westover, breaks down his success and what success means to him.
Wellness: Physical, Mental, Financial & Social
WELLNESS
VO2 Max: Why It’s a Key Predictor of Longevity & Mortality Risk
VO2 max is a crucial measure of cardiovascular fitness, indicating the maximum oxygen volume utilized during intense exercise.
21 Reasons Why Successful People Meditate
Quite literally, sustained meditation leads to something called neuroplasticity, which is defined as the brain’s ability to change, structurally and functionally, on the basis of environmental input.
The Hitchhiker’s Guide to Trading NVIDIA
One of my mentors had a way with words. The man would spout forth market wisdom on a regular basis, knowing just what to say at just the right time.
Here’s one of my favorites from him:
“It’s not time to panic, because it’s never time to panic.”
7 Health Benefits of Attending Concerts
Music is like a hug for your soul. Music is one of the greatest gifts we have on this earth. It helps us express our emotions, it helps connect with others, and it can even help us relax and relieve stress.
Wealth
WEALTH & LUXURY
Bently Flying Spur Mulliner: A Pinacle of Luxury
The Bentley Flying Spur Mulliner made a grand entrance at the Zoute Grand Prix 2024, unveiling the latest in luxury craftsmanship and technological innovation
The Waldorf Astoria 2025 Re-Grand Opening
Gayle King explores the historic revival of the Waldorf Astoria hotel, from its art deco elegance to a new fine dining experience led by chef Michael Anthony. Plus, Paris Hilton reflects on her childhood in the iconic building once dubbed her family's "crown jewel."
Best Luxury Cruises for 2025
Discover the world’s most luxurious yachts, where elegance meets adventure. With lavish suites, cutting-edge design, and exclusive destinations, these floating palaces offer the ultimate way to explore in style.
AUTRY x Maison Mihara Yasuhiro “Broken Something” Capsule Debuts at Tokyo Fashion Week
A Sculptural Reinterpretation of the Iconic Medalist Sneaker Fuses Vintage Americana and Japanese Avant-Garde Design
Resources
Financial Planning - Baxter, Porter, Smith & Associates at Ameriprise Financial
Personal Training - Dan Saunders, IFBB Pro // Personal Trainer
Business Buying & Selling - Bizniz Resouce
Start Your Own Newsletter - Beehiiv
Start Your Own Online Merch Store - Fourthwall
Ascent Life Store
If the thing you wish to do is right, and you believe in it, go ahead and do it! Put your dream across, and never mind what “they” say if you meet with temporary defeat, for “they,” perhaps, do not know that every failure brings with it the seed of an equivalent success.
—Napoleon Hill, Think & Grow Rich
